Brand Focus: Liu Jo

Liu Jo, with its glamorous fashion and lifestyle proposal, has become an icon of refinement. Over the years, it has been able to adapt to the changing times, reflecting the spirit of the moment in fashion, society and business. Its history, in constant evolution, is guided by an innovative vision and studded with successes, with the aim of helping women express their style and tell their story.

A Journey of Elegance and Innovation

The Brand History

In 1995, entrepreneurial brothers Marco and Vannis Marchi founded Liu Jo in the renowned manufacturing district of Carpi, in the province of Modena. The brand quickly gained popularity on both the national and international markets, thanks to its clothing and jeans collections, with the latter becoming an iconic category of the brand.

Beginnings and Growth

Liu Jo quickly found traction in the domestic and international markets, thanks to the quality and innovation of its offerings. In 2008, the brand marked a turning point by becoming the first fashion brand to launch a television commercial dedicated to its iconic Bottom Up jeans, designed to enhance the female silhouette. This bold move consolidated Liu Jo's position as a leader in the sector.

Evolution Towards Lifestyle

Liu Jo's stylistic project has evolved over time, moving from the creation of clothing items to a complete total look. This natural development has led to the creation of accessory lines and collections dedicated to the kidswear world, in addition to the signing of the first licenses. The introduction of the footwear line has further strengthened the brand's evolution towards a lifestyle perspective.

An Avant-Garde Vision

The history of Liu Jo is animated by an avant-garde vision and studded with successes. The brand has always been able to adapt to the changes of the times, reflecting the spirit of the moment in fashion, society and business. Today, Liu Jo continues to pursue its mission of helping women find their own style and express themselves through its creations.