Focus on the Brand
Peuterey
Peuterey
In the Italian fashion scene, Peuterey stands out as a brand synonymous with quality, innovation and style. Founded in 2002, the brand quickly gained a prominent place in the outdoor clothing sector, thanks to its ability to combine functionality and elegant design. But what makes Peuterey so special? Let's find out together.
The Excellence of Italian Outwear
The Brand History
Peuterey was inspired by the Mont Blanc crest, a symbol of union between earth and sky. The three red dots, the brand's icon, represent this perfect fusion. The brand's philosophy is based on a relentless pursuit of perfection, both in materials and workmanship. Each piece is crafted with master craftsmanship, using high-quality fabrics that guarantee comfort and durability. Peuterey's mission is to create multifunctional and versatile garments, suitable for any occasion and weather condition.
Collections and Innovation
Peuterey collections range from outerwear for men, women and children, to a total look designed for a dynamic lifestyle. Each collection is characterized by an elegant and functional design, which adapts perfectly to both urban and natural contexts. Innovation is a fundamental pillar for Peuterey, which constantly invests in the research of new materials and technologies to improve the practicality and technicality of its garments. For example, the use of waterproof and breathable fabrics guarantees protection and comfort in every situation.
SS 2024 Collection
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International Recognition
Peuterey, while maintaining its Italian roots, has managed to conquer the international market. The brand is present in the main fashion capitals and its garments are appreciated for their quality and their unmistakable style. This global success is the result of a constant commitment to the pursuit of excellence and innovation, which has allowed Peuterey to become a point of reference in sports and luxury outwear.
Commitment to Sustainability
An important aspect of Peuterey's philosophy is the focus on sustainability. The brand is committed to reducing the environmental impact of its production processes, using eco-friendly materials and adopting sustainable practices. This commitment is also reflected in the collections, which include garments made with recycled fabrics and low environmental impact production techniques.
Peuterey Garments Features
Peuterey garments are born from the pursuit of excellence, to last over time. They guarantee high quality for fabrics and latest-generation padding, impeccable design and tailoring, richness of details and multifunctional features. An example is the degree of insulation , an intuitive tool developed by Peuterey to classify outerwear according to their level of thermal comfort:
- Everyday Lightweight : Ideal for temperatures between 15°C and 5°C, light and practical for everyday use.
- Cooler Days : Perfect for temperatures between 10°C and -5°C, with water-resistant fabrics and down fillings.
- Winterproof : Suitable for temperatures between 10°C and -15°C, with specific materials to protect from intense cold.
- Tech Warmth : Thermal comfort up to -20°C, with high-performance, rainproof and windproof fabrics.
The padding includes feather and down, Primaloft Thermoplume and Thindown, each with unique characteristics to ensure warmth and comfort. In addition, treatments such as Teflon EcoElite™ and the use of PFC Free materials demonstrate Peuterey's commitment to sustainability.
Peuterey is not just a clothing brand, but a symbol of style, quality and innovation. Each piece tells a story of passion and craftsmanship, making Peuterey a point of reference in Italian and international outwear. Whether it's a jacket for a day in the city or a parka for a mountain adventure, Peuterey always offers the best in terms of comfort, functionality and design.
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